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Introducing the D Rose 3

Thursday, 09.13.12

adidas basketball and Derrick Rose today announced the launch of the D Rose 3 signature basketball shoe, new logo and apparel collection. The D Rose 3 is the most premium and personal Derrick Rose signature shoe to date and will launch worldwide on October 4.

“The D Rose 3 signature collection is special to me because I worked side-by-side with adidas on everything from materials to fit to colors to make it the best we’ve done yet,” said Rose. “I love the new logo that calls out the most important things to me: my family, basketball and the city of Chicago.”

Rose’s new signature shoes feature adidas’ most innovative performance features, premium and rich style elements and the D Rose logo which was developed in close partnership with the Chicago Bulls point guard and 2011 NBA Most Valuable Player. The D Rose signature apparel collection features premium materials, textures and colors chosen by Rose. They represent his unique and understated style while paying homage to his hometown of Chicago. The collection includes jackets, hoodies, tees, shorts, pants, hats and socks to hook up with each colorway of the shoe.

“The D Rose signature collection continues our mission to work closely with Derrick to create the best performing products in the world that are built specifically for his electrifying style of play,” said Lawrence Norman, vice president, adidas global basketball. “Launching the new D Rose logo is a historic moment for our partnership. The premium and personal style and high performance elements of this collection represent the future of our product direction with Derrick Rose.”

The new D Rose logo features three petals that revolve around the letter “D” and number “1” in the center. The personal meaning behind the logo is twofold. First, each petal is unique and represents Rose’s fast, creative drives to the basket, which he honed with physical play on the courts of Murray Park in the Englewood neighborhood of Chicago. The logo also pays homage to his family – with mother Brenda in the center of the Rose and his three brothers Reggie, Allan and Dwayne as the petals – who guided him from that neighborhood to NBA superstardom.

The D Rose 3 is an all-new silhouette with synthetic and nubuck leather to deliver a clean and stylish off-court look. The oversized tongue has a reflective D Rose logo to illuminate and pop on and off the court. Chicago call-outs on the inside of the tongue portray the essence of Rose’s background, including an illustration of his family tree and the landmark of 73rd and Paulina in the Englewood neighborhood where he grew up. Each colorway of the D Rose 3 will feature special, personal graphics on the inside of the tongue, colors and materials to give fans details about his life.

adidas designers worked closely with Rose to develop a shoe molded specifically for his foot and style of play, which involves extreme changes in direction, acceleration and explosiveness. This personal fit ensures minimal foot movement and maximum efficiency, comfort and control to make one of the most agile and quick players in the league even faster and more elusive.

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The upper features a diamond cut-out pattern providing a functional blend of breathability and support. The three stripes are again featured on the back of the shoe to represent Rose’s speed, and they now wrap around the outsole so opponents will see them not only when he drives past them, but also goes over them.

The D Rose 3 launches at adidas.com, Foot Locker, Eastbay, Finish Line and other retailers nationwide on October 4 for $160 in away (black/white/red) and home (grey/black/red) colorways and will roll out in seven additional colors through the end of the year.

The D Rose signature collection is available October 4 and ranged from $15 to $80.

D Rose 3 FACT SHEET – 

STYLE ELEMENTS: The D Rose 3.5 features synthetic leathers to deliver a clean and stylish off-court look. The repeating spiral overlay pattern was inspired by Derrick Rose’s dedication to tightening his game.

SIGNATURE DETAILS:  To represent Derrick’s gratitude to his family the black D Rose logo is featured prominently in the ankle support zone. The spiral protrudes from the D Rose logo on the ankle to represent how his on and off-court success grew from the support of his family, who inspired the logo. Chicago call-outs on the inside of the tongue portray the essence of D Rose, including a “Rooted in Chicago” graphic with lettering, colors and shapes inspired by his tattoos and the Chicago flag. The oversized tongue features a reflective overlay of the logo to illuminate and pop on and off the court. Each D Rose 3.5 colorway will feature special graphics, materials and colors to give fans details about Rose’s life and style of play.

INSPIRED DESIGN:  Inspired by Derrick’s dedication to improving his game and body, adidas designers developed the D Rose 3.5 to be more supportive, comfortable and responsive than its predecessor. Building on the D Rose 3 that was molded specifically for Derrick’s style of play, the D Rose 3.5 is designed to fit even closer to the foot for faster cuts. The spiral overlay pattern on the toe increases flexibility and offers optimum protection.

PERFORMANCE: The SPRINTWEB upper engineered specifically for Derrick’s style of play reduces weight with maximum support and breathability, while the ergonomic collar pocket keeps ensures maximum support during hard cuts.  SPRINTFRAME technology features an external heel counter to reduce weight and allow for energy return and motion control. The molded EVA ensures a lightweight midsole.

D ROSE LOGO: The D Rose logo features three petals that revolve around the letter “D” and number “1” in the center. The personal meaning of the logo is twofold. Like the flower, each petal is unique to represent his fast, creative drives to the basket, which he honed with physical play on the courts of Murray Park in the Englewood neighborhood of Chicago. The logo also pays homage to his family – with mother Brenda in the center of the Rose and his three brothers Reggie, Allan and Dwayne as the petals – who guided him from that neighborhood to NBA superstardom.

OUTSOLE: The three stripes are again featured on the back of the shoe to represent Derrick’s speed, and they now wrap around the outsole so opponents will see them not only when he drives past them, but also goes over them. miCoach compatible.