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Adidas and Derrick Rose Launch D Rose 7 Signature Basketball Shoe

Thursday, 07.21.16

As Derrick Rose prepares for the bright lights of New York City, adidas Basketball starts the next chapter of his signature series with the D Rose 7. Inspired by the Great Chicago Fire of 1871, the D Rose 7 is a tribute to Derrick’s beloved hometown of Chicago and the city that raised him.

The D Rose 7 echoes the resilience of Rose’s passion for the game and perseverance through every challenge. The silhouette introduces unique elements of strength and for the first time, incorporates full-length BOOST through a design inspired by fire and one’s willingness to rise from the ashes. Built for unmatched flexibility and comfort, the D Rose 7 is designed to harness the raw energy of Derrick’s style of play, including powerful strikes against defenders in traffic and speed at both ends of the floor.

“Chicago’s always been my home and this shoe represents the city that made me the man I am today. From how I play the game, how I live my life and how it’s prepared me for my next step in New York,” said Rose. “It’s the perfect tribute to the city and fans that helped raise and support me. It’s built for my game and gives me an added incentive knowing that I’m carrying my city with me on every play.”

The D Rose 7 is the first in the Rose franchise to feature full-length BOOST cushioning for long-lasting comfort and infinite energy return. Incorporating a reinforced TPU shank for stability throughout the outsole, the D Rose 7 is tuned for hard cuts against defenders.

D Rose 7 is available in Solar Red on August 11 for $160 with additional colors dropping throughout the season, including: Smoke Gray (August 13), Hydration (September 16), Black/White/Red (October 1) and White/Black/Red (October 15) .

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Smoke Gray (August 13)Hydration (September 16)

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