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adidas Basketball | “all in for Chicago” Event Highlights

Monday, 09.23.13

To celebrate the launch of Derrick Rose’s new signature shoe, the D Rose 4, we teamed up with Derrick, Big Sean and the Bulls to welcome D Rose back to Chicago after meeting fans all over the globe on his world tour.

adidas and Derrick Rose Launch New DRose 4 Signature Basketball Shoe and Apparel Collection

Monday, 09.23.13

PORTLAND, Ore. (SEPT. 22, 2013) – adidas today unveiled the D Rose 4 signature basketball shoe and apparel collection – the latest in a line of premium and personal signature products designed for Chicago Bulls point guard Derrick Rose. The D Rose 4 features an exclusive, tailored design inspired by Derrick’s distinct on and off-court personalities. The shoe will launch worldwide on October 10 and is available for pre-sale now at adidas.com.

“When I’m out on the court I’m doing everything in my power to win, and off the court I’m a pretty laid back guy who likes to spend time with my family,” said Rose. “It’s cool adidas used this in the design of the shoe, and it performs great on the court and looks really nice off it.”

Divided by a bold line at the ankle, the front and back of the shoe represent the two distinct on and off-court personalities of Derrick. With tough and strong materials and innovative technology, the back heel was designed to highlight Derrick’s game and enhance his explosive and attacking style of play. The front of the shoe, made with premium materials and a sleek, clean design, represents Derrick’s relaxed and understated off-court style.

“On the court, Derrick is a competitive and explosive player, but off the court he transforms into a humble person who is deeply dedicated to his family, team and the city of Chicago,” said Lawrence Norman, vice president, adidas Global Basketball. “This is what makes him truly special in this sport and this shoe, unlike any other, showcases these two sides of Derrick.”

In addition to reflecting the two distinct sides of Derrick, the D Rose 4 features updated performance and style characteristics that help to elevate his game and represent his unique style of play.

The shoe uses adidas’ Crazyquick outsole traction system – the company’s latest performance innovation – that gives Derrick maximum control and flexibility for quick moves on the court. adidas’ new SPRINTWEB technology, dynamic GEOFIT ankle support and improved molded SPRINTFRAME enhance the support, comfort and control of the shoe.  And, in what has become a trademark on Derrick’s shoes, the three stripes on the back heel remind Derrick’s opponents of his quickness when he drives past and over them on the court.

The D Rose 4 also includes detailed style elements to deliver a clean off-court look. Premium elements include the gloss upper pattern featuring a modern material finish and smooth synthetic leather, a reflective D Rose logo on the ankle collar and an eye-catching hologram material overlaid by perforated synthetic leather to highlight the shoe’s prominent D Rose logo on the tongue.

In addition to the new shoe, the latest from the signature collection uses adidas’ most premium products and includes fleece sweatshirts and pants, tees, shorts, hats and socks to hook up with each colorway of the shoe.

Both the D Rose 4 and apparel collection feature the distinctive D Rose logo with three petals that revolve around the letter “D” and number “1” in the center. Derrick and adidas collaborated in 2012 to design and unveil a logo that represents his unique style of play and his family who helped guide him from Englewood to the NBA.

The D Rose 4 launches at adidas.com, Foot Locker and Eastbay on October 10 for $140 in three different colorways. Five other editions will launch through the end of the year.

The D Rose signature collection is available October 10 and ranged from $15 to $80.

adidas and Derrick Rose Launch D Rose Tour in Europe

Tuesday, 07.16.13

Derrick Rose spent July 6-14 traveling through 7 European countries as the first part of adidas’ D Rose tour, the most expansive and large-scale effort to connect Derrick Rose with his fans, to grow the game internationally, and to showcase the latest from adidas Basketball. In Europe, Derrick showcased the “Chi-Town” colorway of his D Rose 3.5 signature shoe on the tour, which features premium performance, bold style and personal details. His European tour gave fans the once-in-a-lifetime opportunity to meet and have unique access to Derrick through a multitude of premium, exclusive events including basketball demonstrations and games, contests, in-store appearances, and through social media. Derrick’s first stop on his European tour was to the adidas World Headquarters in Herzogenaurach, Germany where he was greeted by hundreds of excited employees waiting to welcome the basketball star to the place where his personal logo was initially created. Derrick toured the headquarters, met with executives, and played basketball with employees. Derrick then traveled to Milan, Italy, where he surprised lucky fans at a local court. After Milan, Derrick went to Belgrade, Serbia, where he met fans at an exclusive event and judged a slam dunk contest. Derricks next stop was Zagreb, Croatia, where he held a press conference and met with fans at an adidas store. Next was London, England, where hundreds of fans showed up to Hackney to meet Derrick and win a pair of Derrick Rose 3.5s. Derrick’s last two stops on the European Tour were in Paris, France and Madrid, Spain.

The D Rose tour will continue September 6-14 in Asia, where Derrick will visit Tokyo, Japan, Manila, Philippines, and Beijing, Wuhan, Shenzhen and Hangzhou, China. The tour will culminate with a late September event in Chicago, where Derrick will connect with fans in his hometown before beginning of the NBA season, and his anticipated return to the court.

Visit Schedule page for D Rose Tour dates and view Photos below: